When I was a kid I'd hear my dad occasionally whistle threw his front teeth and admonish softly to himself "where did the time go?". As a kid I didn't get it, seemed to me time was plentiful and moved as slowly as molasses that had been kept in the fridge. But now that I'm older I finally understand. I find myself on this 5th day of February wondering...where did January go? Where did 2011 go? (Or frankly more importantly - yikes - where did my 20's go?!).
January 2012 came and went with a bang. At the beginning of the month 3 Sprouts introduced 2 new storage bins, 2 new storage caddies and 1 new towel:
squirrel and bear storage bins
warthog towel (left) beside the walrus towel
We also announced our move from organic cotton to regular cotton, re-designed our packaging and lowered all of our prices. At the end of January we packed up and headed for New York city to introduce all these exciting changes to buyers at the New York International Gift Fair.
Anyone who has ever had to exhibit at a tradeshow knows that it is kinda like creating a pop-up shop in the middle of a hollow convention hall. You are given a square piece of concrete on which to erect a store front that not only shows off each item you've designed in a clear and concise manner, but also expresses the personality of the brand and you've gotta do all this within one day. It's a little like Survivor and the Amazing Race combined - emotions are high, fingers are hammered, toes are stubbed, wallpaper is hung, products are steamed and then steamed some more. The prize? When a buyer stops in front of your booth, smiles and then declares "great stuff!".
Here are some before and after pics of our booth at the New York International Gift Fair held in the Javits Center in Manhattan:
The "BEFORE" photo: after installing the white walls and white flooring we set about unpacking all our boxes.
Gettin' there: we hung our wallpaper (it took longer than we thought trying to connect the dots!), put up our sign and some towels.
Phew at last! the "AFTER" photo: all samples were steamed, fluffed, stuffed, placed and repositioned.